What exactly counts as a qualified meeting?
A meeting that actually happened, with someone at a company matching the ICP we agreed in writing, who is a decision-maker or a genuine influencer on the decision, and who accepted the call knowing what it was about. Both the definition and the rate are set in the agreement before launch, so we're working to the same standard from day one.
What does it cost?
Billing is tied to qualified meetings. What that rate looks like depends on who you sell to — some buyers take considerably more work to reach and qualify than others. We walk through the whole picture on the first call, including what a meeting would realistically cost you and what your market can support, so you can decide with the actual numbers in front of you.
Will this put our main domain at risk?
No. Your company domain never sends a cold email. Everything runs on separate domains bought for the campaign, warmed for four weeks first, then paced conservatively with inbox placement monitored daily.
How long before the first meetings appear?
Roughly four weeks of build — domains bought and warming, lists sourced and graded, copy written and approved by you — and then sending begins. First replies usually come inside the opening week or two of live sending; a booked, sat-through meeting typically lands somewhere in the weeks after that. Anyone promising meetings in week one is either recycling a stale list or sending from infrastructure that won't survive the month.
What happens if we stop working together?
You keep the assets. The domains, the verified lists, the copy, and the full campaign history transfer to you. There's no lock-in through hostage assets — it's month to month, and you stay because the meetings are worth it.
How is this different from a typical outbound agency?
We are one — the difference is what you're billed for. Most outbound agencies charge a monthly retainer against activity: sends, contacts, hours worked. They get paid whether or not a single meeting happens. Here the billing is tied to booked meetings instead.
